STRONG BRANDS ARE BUILT WITH INTENT —THROUGH CLEAR POSITIONING, SHARP IDEAS, AND CONSISTENT EXPRESSION ACROSS EVERY LAYER. THE ONES THAT MOVE MARKETS, MINDS, AND MOMENTUM DON’T JUST SHOW UP — THEY CONNECT. VISUALLY, VERBALLY, AND PHYSICALLY. WHEN EVERY PART OF THE BRAND PULLS IN THE SAME DIRECTION, IT DOESN’T JUST SUPPORT tHE BUSINESS — IT IS THE BUSINESS